With so many active cloud players in the market, Google Cloud has much to offer in the enterprise space. The search engine giant, which garners maximum revenue from web advertising, now tends to push its cloud services to the SMBs.
Unlike on-premises, hosted and "software plus services" technologies, Google's multi-tenant, Internet-scale infrastructure offers faster access to innovation, superior reliability and security, and maximum economies of scale.
Google Cloud Connect for Microsoft Office brings collaborative multi-person editing to the familiar Microsoft® Office experience. You can share, backup and simultaneously edit Microsoft Word, PowerPoint®, and Excel® documents with coworkers.
With around 100,000 users across India, around 500,000 in the Asia-Pacific region and over two million globally, Google claims to achieve much success in this segment. Prominent clients include the Indian Youth Congress (around 28,000 users), India Infoline (around 17,000 users) and Punj Lloyd (around 24,000 users).
Globally, Google charges its clients around $50 per month, per head (also referred to as a licence). While the price is similar in India, sources say there are many resellers who offer discounts and hence, make the proposition more attractive for enterprises.
SMBs have limited resources and they focus on offerings that help them save costs and boost revenue. Cloud computing is seen as the next big trend in the IT industry, setting to redefine ways, and Asia Pacific has a high potential for growth in the cloud computing market.
According to research firm IDC, the cloud computing industry in the Asian-Pacific region (excluding Japan) is expected to expand by about 40 per cent per year until 2014. However, Japan has become the second-largest IT market in the world, poised to grow to $29.2 billion by 2015.
Though Asian businesses look to cloud as a cost-effective solution, limitations of budget, bandwidth, and local legislation still persists.
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